YRC integrates Reimer and Yellow brands

WINNIPEG, Man. — Reimer Express Lines, one of the largest LTL carriers in Canada, will now be known as YRC Reimer.

Parent company YRC Worldwide announced that Reimer and Yellow Canada will now function as a single market facing brand "built on the expertise of Reimer, Roadway and Yellow."

"YRC Reimer now offers Canadian customers the strength of the newly integrated YRC network and the supply chain advantage of simplified access to flexible, efficient solutions," the company stated in a press release.

"We are excited to be an integral part of the Roadway and Yellow networks in the U.S., creating the single most comprehensive network throughout North America,” said Clayton Gording, President of YRC Reimer. “This is truly a game changing event for our company and our industry, and I’m proud that the successful integration of several Canadian service centers served as the pilot for the recent YRC integration across North America." 

Gording reinforced that the name change does not change the company’s working relationships or focus.

The Canadian team at YRC Reimer will continue to offer shippers the confidence of an unmatched selection of direct connections within Canada, throughout North America, and around the world, he said.

Although the company will begin using the new YRC Reimer name and logo this month, the heritage brand names will continue to be visible — most notably on trailer graphics and building signs — while the new logo is phased into operations.